{"title":"Bestsellers","description":"\u003cp\u003eOur most loved products — tried, tested and recommended by our customers.\u003c\/p\u003e","products":[{"product_id":"barely-there-spf-lotion","title":"Barely There SPF Lotion","description":"\u003cp\u003eEvery sunscreen in India has the same problem. You apply it on your arms, shoulders, and neck — and suddenly your skin looks two shades lighter. That chalky, grey-white film that sits on top of darker skin tones — we're done with it.\u003c\/p\u003e\n\u003cp\u003eBarely There is SPF 50, PA+++ body sun protection that actually disappears on Indian skin. No white cast. No greasy layer melting off by noon. No heaviness that makes you skip it entirely on a hot day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside and why it matters\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis isn't a Western sunscreen repackaged for the Indian market. The UV filter system uses Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine and Tinosorb M — modern broad-spectrum filters that protect against both UVA and UVB without leaving a visible film on melanin-rich skin. That's the difference between \"SPF 50\" on a label and SPF 50 that actually works on your skin tone.\u003c\/p\u003e\n\u003cp\u003eBeyond sun protection: 2% Niacinamide evens out skin tone over time. 1% Sodium Hyaluronate (hyaluronic acid) pulls moisture into your skin without adding weight — critical when you're dealing with Indian humidity eight months a year. 1% Squalane locks that hydration in. Ceramide NP rebuilds the skin barrier that daily UV exposure breaks down. Mulberry extract and green tea provide antioxidant backup against pollution and environmental damage.\u003cstrong\u003e\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 250ml \/ 8.55 oz\u003c\/p\u003e","brand":"Sumnsubstance","offers":[{"title":"250ml \/ 8.55oz","offer_id":47275615486126,"sku":"BTS250","price":855.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9235\/0638\/files\/Barely_There_SPF_Lotion.jpg?v=1769239144"},{"product_id":"foot-cream","title":"Foot Cream","description":"\u003cp\u003eCracked heels aren't a seasonal problem. In India — open footwear, dust, heat, hard floors — your feet take damage twelve months a year. And most people ignore it until it actually starts hurting.\u003c\/p\u003e\n\u003cp\u003eSum N Substance Foot Cream uses a triple-acid system that most foot creams don't have. 2% Lactic Acid, 2% Glycolic Acid, and 1% Salicylic Acid work together to dissolve calluses, soften cracked heels, and clear the dead skin that regular moisturisers just sit on top of. This isn't a cream that temporarily makes your feet feel soft. It actively repairs them.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside and why it matters\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe triple-acid combination is the core of this formula. Lactic Acid (2%) and Glycolic Acid (2%) are both AHAs — they break down the bonds between dead skin cells so the tough, yellowed layers on your heels dissolve instead of building up. Salicylic Acid (1%) is a BHA that penetrates deeper, working into cracked crevices and calloused patches that AHAs can't reach alone. Together, they do what pumice stones and foot files attempt mechanically — but at a cellular level, and more consistently.\u003c\/p\u003e\n\u003cp\u003eOn top of the acids, three butters — kokum butter, coco butter, and shea butter — deliver intense moisture to foot skin that's structurally thicker and drier than anywhere else on your body. Niacinamide strengthens the skin barrier that constant pressure and friction weaken. Chamomile extract and aloe vera calm any sensitivity from the acid activity. D-Panthenol (Vitamin B5) accelerates the healing of existing cracks and rough patches.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 75ml \/ 2.53 oz\u003c\/p\u003e","brand":"Sumnsubstance","offers":[{"title":"75ml \/ 2.53oz","offer_id":47275615355054,"sku":"FC75","price":540.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9235\/0638\/files\/Foot_Cream.jpg?v=1769239103"},{"product_id":"hand-cream","title":"Hand Cream","description":"\u003cp\u003eYour hands are the most exposed, most washed, most ignored part of your body. They deal with soap, sanitiser, sun, and pollution all day — and most people do absolutely nothing about it.\u003c\/p\u003e\n\u003cp\u003eThis hand cream fixes that without making it complicated. It absorbs in seconds, doesn't leave a greasy film behind, and actually keeps your hands soft for hours — not the twenty minutes most hand creams manage before they wear off.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside and why it matters\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e3% Shea Butter delivers deep moisture to dry, cracked skin and damaged cuticles — it's the backbone of this formula. 1% Salicylic Acid (a BHA) gently exfoliates the dead skin that builds up on hands from constant washing and environmental exposure. 0.5% Lactic Acid adds a second layer of exfoliation to keep skin texture smooth between uses. 0.5% Vitamin E provides antioxidant protection and helps your skin hold onto moisture longer.\u003c\/p\u003e\n\u003cp\u003eMulberry extract works on the uneven tanning your hands develop from daily sun exposure — a problem that's specific to Indian conditions where your hands are exposed year-round regardless of season. Witch hazel reduces inflammation. Jojoba, avocado, argan, and castor oils provide different molecular weights of moisture — some absorb fast for immediate softness, others sit deeper for lasting hydration. D-Panthenol (Vitamin B5) heals dry, cracked skin and improves the barrier function your hands lose from repeated washing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml \/ 1.69 oz\u003c\/p\u003e","brand":"Sumnsubstance","offers":[{"title":"50ml \/ 1.69oz","offer_id":47275614797998,"sku":"HC50","price":510.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9235\/0638\/files\/Hand_Cream.jpg?v=1769238967"}],"url":"https:\/\/www.sumnsubstance.com\/collections\/bestsellers.oembed","provider":"SumNSubstance","version":"1.0","type":"link"}